Job Description
Responsibilities:
* Develop and execute advertising campaigns on Amazon, including Sponsored Products, Sponsored Brands, and DSP (Demand-Side Platform).
* Monitor daily performance metrics and adjust strategies as needed to meet business goals and ROI targets.
* Collaborate with the marketing team to align Amazon advertising strategies with overall marketing and promotional activities.
* Conduct keyword research, competitor analysis, and market trend investigations to optimize ad performance.
* Efficiently manage ad budgets to maximize ad spend ROI.
* Regularly generate reports on ad campaign performance, insights, and optimizations, and present findings to stakeholders.
* Stay updated on Amazon's advertising policies, tools, and improvements to leverage new opportunities.
* Work closely with the product team to ensure product listings are optimized for SEO and conversion.
* Test and analyze keywords and ad approaches to identify new opportunities and improve campaign efficiency.
* Provide feedback and insights on customer engagement and product performance to the product and marketing teams based on ad data.
Qualifications:
* Bachelor's degree in Marketing, Business Administration, or a related field.
* Practical experience in digital advertising, especially using Amazon's advertising platform, is preferred.
* Strong analytical skills and experience with analytics tools such as Amazon Seller Central.
* Excellent communication and project management skills.
* Ability to work in a fast-paced and dynamic environment.
* Strong problem-solving skills and attention to detail.
* Knowledge of e-commerce, online retail, and digital marketing best practices.
* Experience with SEO, SEM, and e-commerce marketing strategies is a plus.
Job Type: Full-time
Pay: From $21.00 per hour
Expected hours: 40 per week
Schedule:
* 8 hour shift
Experience:
* PPC Advertising: 1 year (Preferred)
Language:
* Chinese (Required)
Ability to Commute:
* O Fallon, MO 63366 (Required)
Ability to Relocate:
* O Fallon, MO 63366: Relocate before starting work (Required)
Work Location: In person
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